After two years of unrelenting decline and $6M in losses, the owners of Styrotek, a packaging manufacturer for table grapes decided they needed to bring in outside help to turn things around.

Styrotek was founded in 1973 by a group of grape growers who came together to produce boxes for their farming operations in the central valley of California. While manufacturing was not originally in the company DNA, the business got to the point of creating a consistent product and quickly grew along with the grape industry.

That was until 2014 when things started to go sideways. “The company was somewhat in disarray,” Chris Caratan, one of the owner’s of Styrotek said. “Our management team at the time was not working up to par and there were some surprises in year-end numbers.”

Read More

Assess Marketing Performance to Meet Revenue Goals

The truism that every business needs marketing cannot be denied, even by businesses that owe the majority of their growth to word-of-mouth referrals. However, confusion arises when businesses mistake marketing for sales. In simple terms, marketing builds demand, sales closes the deal.

The goal of marketing is to increase sales and, by perforce, grow revenue. The trick is in measuring the success of your marketing efforts. What metrics do you use to measure marketing effectiveness? Although profit is the ultimate goal, it’s not the sole measurement of success. Other benchmarks along the way indicate the effectiveness of your marketing efforts.

Read More

Business Owners Should Demand Action from Leadership

“Action and feeling go together, and by regulating the action, which is under the more direct control of the will, we can indirectly regulate the feeling.”
– William James

One of the biggest benefits business owners report when they take on fresh leadership, whether an interim or fractional executive is a sense of relief. Of having done the right thing. They report the feeling that someone else shouldered a burden that was becoming impossible. Just too large to handle alone, or with the current resources on hand.

The real reason behind this for all of us business owners is that the challenge is just too painful to deal with on our own. Whether it’s family dynamics, lack of future planning, or declining business, we get embroiled in the inertia of our organizations. Sometimes the pain is so vast, the only solution is to sell the company.

Read More

In 1932, one of history’s greatest architects, Frank Lloyd Wright founded the Taliesen Fellowship and welcomed 23 apprentices into his world. For the next 27 years Wright taught and lived between Wisconsin and Taliesen West in Scottsdale, Arizona, with numerous sets of students, some of whom went on to work for his firm after graduating. In his 1943 memoir, Frank Lloyd Wright: An Autobiography, Wright listed a Taliesen fellow’s ideal qualities:

Fellowship Assets:
I. An honest ego in a healthy body – good correlation
II. Love of truth and nature
III. Sincerity and courage
IV. Ability for action

Read More

It’s a big day in Helsingbord Sweden – opening day for the Museum of Failure, which features such items as Harley-Davidson perfume, Bic pens for women and Google Glass.

Failure can be very entertaining – when it hits someone else. For company leaders, failure is to be avoided at all costs.

And yet, so many company builders report that their success was achieved after a spectacular failure. You would think this leads to a lifelong lesson to embrace setbacks, but for most it doesn’t. We seem to be hardwired to avoid failure.

Read More

After a call with a “strategy” director (I hate quotes, but let me do this just once) at a multibillion dollar public company, I couldn’t help but thank Forrest Gump for popularizing the proverb:

Stupid is as stupid does

This company is in a sleepy industry and to continue to grow they must find new ways to innovate. Our conversation circled around a request to help in what would be a major, breathtaking pivot into a completely new sector. To succeed, the company would need more leadership and more firepower than organic growth would provide, meaning they were looking to acquisitions. And we had the perfect target – a fit so good as to be called an epiphany.

Read More

What is an Interim Leader?

An interim leader is an accomplished operating executive, highly skilled from extensive training in corporate or entrepreneurial environments. Interim leaders focus on helping companies through periods of change, transformation, or transition. Assignments can run anywhere from a few months to two years, but the executive is usually focused on helping a company get to the next stage of growth or turnaround.  Examples of when an interim may be brought in include:

  • Turning around a company from decreasing or stagnant revenue
  • Putting processes, systems, controls, and operational improvements in place
  • Ramping up a company’s growth to prepare it for investment or sale
  • Increasing sales, brand positioning and awareness

Interim executives engage around the world with client companies ranging from startup to growth mode, private to public to nonprofit and NGO, multibillion dollar robust multinationals to struggling or failing businesses, products and divisions.

Read More

You are Only as Good as Your Team

Basketball legend Magic Johnson has made a success of his career as a business owner and investor. But it didn’t come easy or naturally. One of the mentors he credits with imparting priceless lessons is Creative Artists Agency co-founder Michael Ovitz. When Magic was just about to embark on a career in business, the legendary Hollywood agent told Magic that he’d never become any better than the people around him.

This made sense to Magic, and the next day he fired his entire staff. Magic detailed this recently at a speech delivered to the Association for Corporate Growth in Las Vegas, showing the audience by placing his hand at chest height and saying “my team could take me here” and then raising his hand to head level and saying “but they couldn’t take me to here.”

Read More

May 2nd 2017 marked the third annual meeting for the InterimExecs RED Team (Rapid Executive Deployment). Top interim executives from Manchester to Hamburg, San Francisco to New York and beyond met at William Blair’s offices in Chicago for RED3.

The event kicked off the night before at Pinstripes with cocktails and killer Bocce ball. Who knew the French were so good at petanque?

IMG_1248
IMG_1258
IMG_1321

Read More