Robin Liebowitz

Interim CMO, Turnaround

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Robin-Liebowitz1

With more than 25 years working with global corporations, governments, and entrepreneurial ventures, Robin brings a highly strategic perspective and creative, hands-on approach to delivering integrated international brand, marketing, and communications solutions. She has held positions within corporate and agency environments covering the U.S., Europe, Asia, and Middle East spanning a range of sectors including financial and professional services, energy, technology, government and non-profit. As a principal with rkl3D, a solution-focused marketing consultancy, she provides interim management solutions to achieve market development, growth and brand building objectives.

Prior to founding rkl3D Robin served in senior brand, marketing and communications roles with a number of global organizations including Deloitte & Touche, Marsh & McLennan, National Grid, and Zurich Financial Services. During her corporate time she is attributed with successfully building and enhancing brands and new ventures, penetrating new markets, growing revenue, and delivering multi-stakeholder communications strategies. In addition to her many years on the corporate side, Robin’s background includes previous global consulting experience on behalf of Fortune 500 Brands as well as entrepreneurial organizations on market entry, sales, distribution, and diversification strategies. She has also managed major economic development, privatization and image programs for the Governments of Russia, Romania, the Philippines and Israel.

Robin is involved in various community initiatives and currently serves as a Board Director with the Hudson River Museum. She is also on the Advisory Board of the Center of International Business Research and Education (CIBER) at George Washington University where she earned both an M.B.A. in International Business and a B.B.A. in Marketing. Her international expertise is evident not only in the global positions held and initiatives she has led but the on-the-ground experience gained from having lived and worked internationally. She speaks English, German and Russian and is a frequent guest lecturer.

www.rkl3d.com

SELECT INTERIM IEXPERIENCE

Company Stage Focus: Startup, Early Stage, Late Stage Venture Funded, Private Equity Backed, Turnaround/Distressed, IPO, Public, Fortune 500, Fortune 1000, FTSE500, Private, Family Owned

Interim CMO

$500 M AUM International Alternative Asset Manager

Group Wide Head of PR and Chief Spokesperson

$3B Financial and Professional Services Company

ACCOMPLISHMENTS

• Developed new brand strategy, positioning, marketing plan to drive future growth for International Asset management company
• Reshaped and relaunched professional services growing it from $100 million to $1 billion.
• Launched global business unit for multinational insurance company achieving $1 B in revenue in 4 years
• Rebranded asset management and public finance company to enable continued viability
• Integrated multiple acquisitions into cohesive product offering with clear and distinctive value propositions

BOARD EXPERIENCE

• Hudson River Museum, Yonkers, New York

CREDENTIALS/EDUCATION

• BBA-Marketing, GWU
• MBA – Marketing Management, GWU

Years Executive Experience: (15)
Years as an Interim Exec: (3)
Company Size: ($5M-$10B)

SPECIALTIES:
• B2B Marketing
• Brand Management
• Global Expansion
• Market Development
• Product Marketing
• Marketing Strategy
• Acquisition Integration

INDUSTRY EXPERIENCE
• Advertising
• Crisis Management
• Energy and Utilities
• Financial Services
• Insurance
• International Business Development
• Internet
• Management Consulting
• Private Equity and Venture Capital
• Professional Services
• Real Estate